ABOUT US

Established in 2025, Northwest England, we embarked on a journey to rediscover our identity and restore classic quality.

Our inspiration is drawn from the elegant aesthetics of timeless European designers, reimagined with modern influences and a strong focus on sustainability. Whilst the fashion industry has became oversaturated with desperate designs, inconsistent fitting and questionable craftsmanship, we strive to revive British culture with premium products at accessible prices, and create a community that can potentially redefine a generation.

All of our samples and designs are created in the UK at our HQ, which gives us complete control of the pre-production process, allowing us to refine our products to perfection. Our large scale production takes place overseas (primarily China) giving us access to world leading technology and materials, which are crafted by the hands of industry leading experts with decades of experience.

Our products are initially produced as blank pieces without the use of branding or personalisation, enabling us to maintain consistency throughout our collections and deliver higher quality garments, in smaller quantities with shorter timescales. Our final branding process consists of various printing and embroidery techniques, which take place in the UK by some of the most reputable embellishment providers in the industry.

Our unique process produces high quality results which potentially rival many of the world’s most popular luxury fashion brands. We are proud to express that quality is our primary focus as we move forward and begin to explore more intricate designs and techniques. We also take great responsibility to ensure that all of our products are produced under safe, fair, legal, and humane conditions throughout the complete manufacturing process.

We are a brand which represents moral values and ethical responsibility without compromising quality, and we are proud to have created a foundation which will not be jeopardised as we evolve. Welcome to the future of premium athleisure - GROARKE ®